I once sympathized with a certain publisher online while reading a story in which he had interviewed a dozen other publishers on how their publications were on reaching a breaking even point against the total costs they had used in printing of the very publications.
The worst part was a publisher who claimed that he had to sell well over 50% of his already printed books to get back all the printing expenses. Sadly, he said that the sales were too low and so he was working on reaching a breaking even point before totally giving up indefinitely.
Unfortunately, most writers out there somewhere have in most cases identified with the break even rule. They find themselves only working to survive and not thrive in this rat race.
Here is a thing; the publishing industry is one where you should aim at breaking free. Break free in the sense that, always put the money (whether yours or soon to be yours) where your mouth is. Then and only then will you stop starving.
However, most writers don’t really know what it takes to stop struggling to survive and start writing to thrive. Here are five factors that will ensure your break free.
1. Charge the right price
It takes a lot of effort to put together a manuscript and then push it forward for publishing. In most cases, the manuscript might be rejected.
In order to get back the actual value of your efforts, attach the right price to your finished product.
This ensures that you worry less about what you will eat or wear and instead direct the energy into crafting killer masterpieces that will work both for your client and you. You in the sense that you will have a solid portfolio and probably a best seller attached to your head.
2. Don’t write for free
Unless it is your sister’s birthday present book or your class assignment, don’t ever write for free for any publisher or individual in the publishing industry.
When a publisher asks you to write a story that can be published in a disguise of gauging your writing skills (even if it is just a 1000 word story), politely offer to give your good portfolio or offer to write a paid portfolio because it means you first tested your own writing skills and that’s why you are contacting to publish with them. When the trial publication is okay, you both benefit.
If you believe in your skills, show your client that you believe in your skills and he or she will take you seriously.
3. Do lots of marketing
In publishing, marketing accounts for 100% of the revenue you will make. Yes, you market yourself, you get. You don’t market yourself, you don’t get. Period!
Sometimes you will have to pay a lot for good marketing and measuring with the end products, then it is wee worth it.
4. Have a presence online
Don’t relax just because your 500-page book is in the pipeline and it is due in January next, get down to writing and preparing your audience to a good original voice that is you.
Do lots of guest pieces on websites and publications through which your audience can be found. While at it, remember that Google robot has already grown tired of shorter stories and they are now liking pages with longer contented essays upper on google rankings. So make sure you include a lot of useful flesh in your pieces for a higher ranking on related searches. Higher ranks mean wider reach
5. Higher a competent team.
In publishing industry the more you spend, the more you are likely to gain. Therefore, looking for a competent team to work with you might seem costly but in the long run, it is quite fulfilling.
For instance, when puma first hired Rihanna as its creative director in December 2014, it incurred a lot of costs in maintaining the star. One year down the line, the company made quite impressive returns as a result of the star’s endorsements. As of the fourth quarter of 2015, the sales had rose by a cool 11.5%.
We are speaking of $979.3million here.
A good marketing team means a lot for your career.
Now it is time to get out and break free.