According to a study of 30,000 people by Nielsen (An American company that carries out surveys) in 2015, 66% of the people interviewed agreed to trusting reviews before purchasing products online.
On the other hand, numerous online stores are sprouting around the world with a besmirching attitude. Each one of them wants to be on top of the other and the only best way to triumph over is to have multiple positive reviews with smirk inkling that belittles the competitor.
Authors-especially the self-published ones have also joined the bandwagon and are reaching out for reviews months before their works see the light of the day. So what are you left with? Just a bunch of nicely done fake reviews that have in most cases pushed you into buying a product that you will never enjoy. It has probably happened or will soon happen to you.
To avoid a repeat of that experience, we have compiled a list of what you are supposed to look out for in a book review before heading to the cart and checking out with an overrated product.
What compels us into reviewing a product is the experience the product brought to us. That is whether the product made us happy or unhappy. We therefore seek to express our satisfaction levels about the product and probably caveat would be buyers into whether they should or shouldn’t pick up the product and what exactly the product will do for them.
Take this review from amazon for instance:
"The book is built for the enthusiast for sure - I want to be an enthusiast but the book is written slightly above my level. That's not necessarily a bad thing because it will make me stretch but it is a ton of information that requires a true commitment to the craft. I do think that this will be valuable to me, and I can easily see this as valuable to others."
Compare it with this one:
"Good book in learning robotics but with working knowledge of electronics and mechanical engineering."
The former review shows disappointment in the user in the sense that despite him going ahead to use the book, he will have to strain a little and that paints a particular picture in the brain of the next user. Unlike the latter one that is all positive with no emotion attached.
We are in an internet era where book reviewing is now a fully-fledged career able to pay bills on its own. With Jobs such as this: “We need a person that can post multiple positive reviews on major REVIEW sites… just apply -- ) we are a marketing company.” Appearing on job boards on the net.
Therefore the length of the review should matter.
Compare a longer review that shows the plot, the tone, the general language and the official stand of the reviewer with the one that only says “The best book ever.” The longer is definitely the better thus the truthful.
3. Affiliate ID
Numerous blogs are mushrooming with the main selling point being affiliate links. They therefore write all positive reviews to entice the reader to click and click so they can also earn.
One thing is however sure; they can never be honest and tell that a product does not measure up. If they did that, you will not click the link at the bottom neither will you return to them ever again.
So what is to save you here? Your own conscience and a little of ours.
When you see a review that has numerous links within the post and they seem to lead to the same product or class of products, beware when purchasing that product. You will not just enrich a selfish marketer but also land on a horrible product.
4. Time Published
A sure sign that shows that a group of people have been paid to review a book and have it jump several levels to the top is numerous reviews appearing to have been published at around the same time.
Chances are, not everyone will land your book within the first day of release, read it, get satisfied and then review it the same day. Of course unless it was marketed under a very famous pop stars’ name.
So when you see multiple reviews published at the same name, you have better chances just running and never looking back.
5. Different product targeted in the review
Rivalry among online stores has reached alarming levels to an extent a store pays reviewers to tarnish another’s’ reputation. A sure sign is when a different book is mentioned in another product’s negative review.
Buyers should therefore keep a high eye when assessing a review with a different name mentioned. That is a sign that the review is probably fake and the reviewer has already enjoyed a massive discount at an online store or has been listed under its payroll.